The use of new media is constantly increasing in the digital age. Digital points of contact have established themselves alongside television, radio and print: consumers now often encounter a product, brand or service for the first time in social networks.
Important online presence
The media have penetrated every single aspect of our political, economic and private lives. Consumers can now obtain information or compare notes easily and quickly via social media, increasing the demands on communication for the providers. This of course does not make traditional media superfluous in the digital age. Print products will continue to be an integral part of the media landscape in the future, as they are used as an important source of information by the relevant stakeholders. For the DKE this means striking a balance between traditional and new types of media. To disseminate its content the DKE needs an integrated, cross-media mix of online and offline media in order to offer the optimum media channel to all target groups. The DKE has now developed a strategy specifically for the hitherto neglected online communication, including social media. The organization is now called upon to publish more high-quality content and make it available to its target groups.
COMPANIES NEED MEDIA STRATEGIES
In 2015, the DKE shifted its focus to the Twitter and YouTube social media platforms. Storify also served as a supportive platform. This means that presentations and interviews on the DKE events etc. can now also be viewed on YouTube. Recordings of webinars made this year can also be found there. The flow of information and access to the DKE's exciting standardization projects are therefore now on a sustainable footing. The latest news and results as well as live information from the events can be followed on Twitter (@DKEAktuell).